As the UI/UX Designer behind the Persebaya Football App, my mission was to create more than just a mobile application. I wanted to build a digital ecosystem where Bonek and Bonita could stay connected with their beloved club anytime and anywhere. Every interface was designed to deliver a fast, engaging, and emotionally connected experience while strengthening the relationship between supporters and Persebaya.
The design process began by understanding the behavior and expectations of football supporters. Through user research, interviews, and user journey mapping, I discovered that fans wanted instant access to live match information, ticket purchases, exclusive club content, merchandise, membership benefits, and community engagement. These insights became the foundation for designing a supporter-centered digital experience.
I designed a modern information architecture that allows supporters to follow live matches, view player statistics, check league standings, purchase match tickets, browse official merchandise, receive push notifications, and access exclusive content with minimal effort. Every interaction was carefully optimized to deliver speed, excitement, and usability throughout the entire user journey.
To ensure consistency across the application, I developed a scalable design system featuring Persebaya’s iconic green color palette, modern typography, reusable UI components, iconography, spacing, responsive layouts, interactive cards, and accessible navigation patterns. This design system accelerated development while maintaining a consistent and recognizable brand identity.
The application includes live match updates, fixtures and schedules, league standings, player profiles, match statistics, digital ticket booking, QR code ticket validation, official merchandise store, membership management, exclusive fan content, match highlights, push notifications, supporter community, digital wallet, loyalty rewards, and a personalized supporter dashboard.
Throughout the project, I focused on balancing emotional engagement, usability, and visual consistency. Every design decision was made to strengthen supporters’ loyalty while providing a seamless digital experience that feels modern, intuitive, and enjoyable on every screen.
This project demonstrates my ability to transform business objectives and supporter needs into a meaningful digital product through user research, UX strategy, wireframing, prototyping, interface design, design systems, usability testing, and close collaboration with developers. The final result is a modern football application that strengthens fan engagement, improves accessibility, and enhances the overall digital experience for Persebaya supporters.















